Printing costs are high and late additions are a stress on your deadline.
Cottonwood Creek Church took advantage of text message to deliver an interactive digital version of their weekly bulletin.
A major execution element of the digital bulletin delivery was getting the entire community to opt-in at mass for maximum saturation. With a strategic soft launch period and a methodical and interactive stage announcement Cottonwood Creek Church has reached over 90% of weekly attendance opted-in to receive the weekly bulletin in a digital interactive text message.
The Strategy
PHASE 1
Get the Word Out
During Sunday services announcements attenders were instructed to text "SERIES to 77978" This primary keyword was also added to the website, the video announcement screens in the church facility, and the church social media strategy.
PHASE 2
Subscribe to church-wide communication and deliver the bulletin directly to your people
Subscription message goals:
- Grow opt-ins for church-wide messaging, your largest group
- Notify them of their subscription along with a second compliance message with opt-out instructions
- Deliver the interactive document via Smart Click
THE RESULTS
A completely digital and interactive bulletin in the hands of your people!
Includes interactive considerations for:
- Guest Information
- Prayer Requests
- Giving
- Sermon Notes & Bible Reading
- Flyers or other inserts
- You can include anything you would traditionally include in a paper bulletin or cards!
The results speak for themselves.
WITH THE ANNUAL SAVINGS FROM A DIGITAL BULLETIN STRATEGY MINISTRY BY TEXT PAYS FOR ITSELF.
Cottonwood Creek Church is now enjoying significant financial savings enabling them to use previously-budgeted dollars for the bulletin to fund outreach efforts and other ministries. In addition to the stewardship benefits, the staff and communication teams now have additional time to prepare each week and can make infinite changes and updates to the digital document- decreasing stress and deadline demands.
