Keyword Promotion

Before attempting to opt-in your desired audience, make sure you know the following information

I. Communication Code

• This is the five-digit (shortcode) or ten-digit (10DLC) number that your organization uses to text

II. Opt-In Keyword

• This is the word or phrase that your audience will text to opt-in for receiving updates from your ministry

III. Keyword Response

• This is the customizable message assigned to your opt-in keyword

IV. Opt-In Message

• This is the compliance message sent by default whenever an new group opt-in is created

Executing your opt-in instructions correctly will guarantee the highest opt-in rate

I. Give an Overview of the Texting Service

• Explain to your audience the type of content that you will be communicating to them by text
  • Text Message content may include (but is not limited to)
    • Event reminders
    • Prayer requests
    • Important updates
    • New Content
    • Announcements, and more…
  • Explain the benefits of texting and how effective it is for delivering messages to the group

II. Provide Instructions on How to Opt-in

• 1. “Pull out your cell phones…”
• 2. Enter your organization’s Communication Code into the Contact Field
• 3. Enter the opt-in keyword into the Message Field
• 4. You will receive a keyword response and compliance message verifying a successful opt-in

This video was created by one of our Partner Churches and was used in services to promote one of their keywords